Article by Victoria Myers
As we roar into 2015, you may be asking the same questions as we are around the Team Myers office.
As small business owners we are all searching for better ways to grow our business. If you’re like many entrepreneurs, you’ve spent way too much time and treasure learning the hard way how to become a true leader in your organization, to build and encourage an effective team, create procedures so issues don’t boomerang back onto your desk, understand your industry’s best practices and success metrics, all to grow a successful, sustainable business. For those reasons and more, Brad and I are firm believers in business development seminars and industry-specific business coaches and peer groups to spur us on to greater levels of success.
I recently attended a 2-day Verne Harnish seminar sponsored by Technology Marketing Toolkit. Verne’s best-selling book Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm is considered by many to be among the top 10 business books of all time on business strategy, leadership, company culture, building effective teams and more. Verne is one of the most widely respected business growth experts in the world.
And the 2-day small group seminar with Verne didn’t disappoint. Frankly, after the seminar’s first three hours, I had more specific, actionable strategies that we could implement immediately to grow Team Myers for 2015! But stay I did for the remaining day and a half of business advice the will guide us in our ever-changing world IT services for small businesses.
So to our customers and friends. . . . Check out and attend at least two of your industry’s upcoming business seminars and/or coaching opportunities. Let me leave you with three reasons to attend a couple of business seminars in 2015.
- It’s a great way to stay in touch with what’s going on in your marketplace. Business growth strategies change; what worked in the past may not be relevant any more. How to target and engage potential prospects for your product may be changing; more and more potentials buyers are first searching on the Internet, checking out company reviews and engaging through social media. Business seminars among your peers helps you get ahead of what’s driving new business in your industry.
- Get an opportunity to look at your business with a fresh set of eyes. So often we’re down in the trenches dealing with customers, staff, production issues, etc. that we don’t stand up and take a thoughtful 50,000-foot view of our business. Business seminar speakers often cover timely topics, interesting “down-in-the-trenches” stories and lively discussions. And most importantly time for interaction with other participants and industry vendors. Brad finds his time networking with other IT companies and their service departments, invaluable.
- It helps to motivate you to get on the right track with your business. 2 or 3 ideas can make the cost of the business seminar worth the time and treasure invested in the seminar.
So attend a few business development seminars this year. It may be the difference between growing and stagnating in the coming year. And we highly recommend Verne’s two books, Mastering the Rockerfeller Habits and Scaling Up, available at your local bookstore, Amazon and other online resources. And send me an email . . . I’d love to hear about YOUR favorite business book(s).