Bay Area Business Briefings

Bay Area Business Briefings

These Are The Biggest Privacy Threats You Face Online Today

Webcam Access – While it’s rare, there are known exploits that allow others to access your webcam (such as malicious software or software security flaws). Putting electrical tape over your webcam isn’t a bad idea, but more webcams are coming with kill switches and shutters for peace of mind.

Phishing Scams – Don’t ever expect these to go away. People still fall for them. NEVER click links in e-mails from anyone you don’t know (and even if you do know them, verify that they sent you a link — e-mail addresses can be spoofed).

Web Browser Plug-ins – Vet every browser plug-in and extension you install. Many extensions collect your browsing history and sell it. Read the terms of service before you click install (a good rule of thumb for software in general).

Ad Tracking – Web ads (and web ad providers, such as Facebook and Google) are notorious for tracking users. They want to know what you like so they can cater ads directly to you in the hopes that you’ll click the ad, which gives them ad revenue. It’s one of the many reasons why people use ad blockers.

Device Tracking – If you have a smartphone, chances are it’s being used to track your every move. Again, it comes back to delivering ads that are relevant to you so you’ll click on them. For companies like Facebook and Google, users are the product.
Inc., 7/19/2019

 

Capitalize On This Strategy To Improve Your Bottom Line

Want to boost your bottom line? The answer may be in cashless payments. It’s all about taking your current systems and updating them to current trends.

Outside of the U.S., particularly in Europe and much of Asia, cashless payments are king. More people are relying on smartphones as payment processing tools (both in the consumer and business worlds). Of course, you don’t want to rely on cashless — you want to be able to accept any money your customers are spending, whether it’s cash, card or electronic.

Look at your point-of-sale system — is it ready for cashless? If not, look into it, research your options, ask around and see what option makes sense for your business (and bottom line).
Small Business Trends, 6/26/2019