Bay Area Business Briefings

Bay Area Business Briefings

Do These 3 Things To Make Sure You Don’t Get Hacked

Train up. Get your entire team trained on IT security fundamentals and best practices. They should know how to create strong passwords, how to safely access the web and how to securely use e-mail – including how to identify phishing scams. They should have a clear understanding of today’s threats and how to be proactive in addressing those threats.

Invest in good tech. You should be invested in solid malware protection, including antivirus software and firewalls. All of your data should be backed up to the cloud and expertly secured using encryption software. You should also be invested in threat monitoring.

Establish relevant systems and processes. Have standard operating procedures (SOP) in place to train employees, respond to threats and access networks. For example, are employees connecting with unverified devices from home? Establish rules on what can and cannot happen. Another example: are your cloud backups set up correctly? Is someone checking it? Again, have SOP in place to address these kinds of issues.
Small Business Trends, Feb. 13, 2020

 

3 Ways To Grow Your Business Without Spending A Dime

Follow a thought leader in your industry. Whether you follow them on social media or their blog, keep up-to-date with the issues they’re talking about. Then do further research into those issues. This keeps you in the know and more likely to learn something you can easily apply to your own business.

Use your best testimonials. If someone posts a great review on Google, for example, reach out and ask about using it in your marketing. Or reach out to customers who you already have a good relationship with and ask if they’re willing to give you a testimonial. It builds credibility.

Partner up. It pays to develop partnerships with existing vendors or other businesses that are adjacent to yours. That is to say, look for opportunities to share customers. If you have a customer who’s looking for a specific service you don’t offer, point them to someone who does (your partner). And your partner will do the same. Reach out into your business community and see what kind of relationships you can form.
Business Insider, Feb. 13, 2020