Here’s How Marketing Automation Increases Leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

Make An Impact

Why did you decide to start your own company? When I ask business owners and entrepreneurs this question, they most often answer, “I wanted to make a positive impact in the world.”

The same is true for me. Yes, sure, I wanted to be my own boss, do work that brings me joy, create my own systems, have financial freedom … but the endgame was that I wanted to make things better through my business.

Dress your website for success

When people visit websites, first impressions count. Wow your audience by following our tips. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to […]

The Importance Of Having A Business Continuity Plan (BCP) In The Bay Area

Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]

Could telecommuting be the new norm?

Despite businesses’ reservations, remote working comes with numerous benefits, including lower overhead expenses and improved productivity. And with the coronavirus pandemic forcing employees to work from home, this might just be the tipping point for remote work to become the norm.

Why a technology business review is vital

Identifying opportunities in all areas of business is vital for growth. However, one area that’s often overlooked is technology. Although it’s tempting to adopt an “if it ain’t broke, don’t fix it” attitude with IT, conducting regular technology business reviews is necessary if you want to achieve your business goals.

Do you need identity and access management?

To defend against cyberthreats, businesses often implement strong antivirus software and firewalls — but both these solutions are not enough. A cutting-edge identity and access management (IAM) solution is crucial to protecting your digital assets from hackers, rogue employees, and weak passwords.

Top Strategies I Learned To Fight Off Complacency And Get Out Of My Comfort Zone

Jesse Itzler is a man of many talents. He spoke at a recent conference this past fall and brought a lot of great business insight with him. Itzler got his start as a rapper in the early ’90s. He worked with artists including Tone Lōc, wrote a song that made it to the Billboard Hot 100 (“Shake It Like A White Girl”) and wrote and sang the New York Knicks theme song, “Go NY Go.” He then went on to write the theme songs for over 50 other professional sports teams.