Blog

2 Things Every Customercentric Brand Needs
When you’re building a new brand from the ground up or rebranding, there’s a good chance you’re thinking about the customer. How can my brand connect with customers? Not every business puts thought into their customer experience, nor do they strive to connect with the customer outside of the sale, but for a brand to be successful, that connection is a must.

When you’re driving, there’s one thing you hope to never see: the Check Engine light. This symbol often means that something is wrong, but it’s rarely clear what that is. Well, here’s a little help: FIXD!

FIXD is a small device that connects to your car’s onboard diagnostic (OBD) port.

When I think of the old definition of leadership, I think of corporate CEOs pretending they don’t have weaknesses. Instead of using more productive leadership habits, they’re focused on fixing, managing and controlling perceptions to get what they want (the same way a drug addict fixes, manages and controls perception to get the next hit).

Great leaders in the future will lead in a fundamentally different way.

After a roller coaster of a ride in 2020 and into 2021, businesses just like yours are looking to the future. Their eyes aren’t just on recovery. Many businesses are eager to make up for lost time, and they want to bring new customers into the fold.

There are countless growth strategies out there, but one area offers a lot of options you can dial into your specific business needs: technology.

Eliminate Workplace Distractions To Maximize Your Productivity
While most of us accept that distractions will be a part of our day, if your intention is to get things done and to stay productive and focused, you’ll need to minimize those distractions.

Recently, Petra Coach presented a webinar, Why You Aren’t Rich Yet, with David Waddell and Teresa Bailey of Waddell & Associates. The webinar is aimed at helping entrepreneurs identify key biases that may be preventing them from maximizing their net worth and also shows them how they can change things to actually make a substantial profit.

4 Ways Your Employees Are Putting Your Business At Risk Of Cyber-Attack
Your employees are instrumental when it comes to protecting your business from cyberthreats. But they can also become targets for hackers and cybercriminals, and they might not know it.

It’s a good time to start a business — not only can you take your ideas more quickly to market, but you can do so at reduced costs and without the traditional barriers in hiring skilled workers. Talented contractors are now available via the “human cloud” and ready to help you build and operate your […]

How To Know It’s Time To Start Scaling Your Bay Area Business
Creating a business that is scalable isn’t easy, but it’s necessary if you intend to grow – and grow some more. There are three simple ways to tell if you’ve created a business that is scalable.