Power outages, disasters, and other disruptions are inevitable. Thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here is a standard business continuity plan (BCP) your company can […]
Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.
Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.
A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results.
Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%). […]
Before Social Media platforms like Facebook went live, HIPAA was established to protect the privacy of medical providers and their patients. And although there are no specific rules for Social Media use, every healthcare organization must implement security protocols that adhere to privacy policies.
Businesses have made lots of money using social media to engage with current and potential customers for years now. But after a recent breach, some users are reevaluating Facebook’s reputation. Read on to know how this concerns you and if you must do something about it.
Facebook users woke up to a nightmare when they heard that the social media giant and associated app developers were selling their sensitive data to companies, like Cambridge Analytica, without their consent. So if you’re concerned about being one of the 50 million users whose data have already been sold, you should check out the […]
Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving — mostly due to allegations of how social media causes depression and affects one’s political views — it has decided to limit posts from businesses and share more posts from your friends on the News Feed.
Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring.